President's Award

Each year, Toyota Motor Sales recognizes its stellar dealerships with the
prestigious President's Award. It's a very high honor a dealership can
receive from Toyota, and is only awarded to those dealerships who have
demonstrated a commitment to maintaining Toyota's high standards for
customer satisfaction.

One of Toyota's primary goals is to emphasize the entire ownership
experience. We want to help ensure that our customers are satisfied not only
at the time of purchase, but as long as they own their vehicle. Offering top
quality cars and trucks is, of course, the first step - but only the
beginning. Toyota dealerships strive to match the quality of our products
with the finest service in the industry. In order to qualify as a
President's Award winner, dealerships must excel in each of a series of
categories, including Customer Sales Satisfaction and Customer Service
Satisfaction. Dealerships which meet the requirements in all categories
receive name badge recognition at all dealer events, national recognition in
an Automotive News advertisement and, of course, the beautiful President's
Award Tiffany crystal trophy.